Cristian Buriticá serves as a Senior Sales Development Representative at PMMC, where he focuses on building early-stage relationships and driving strategic conversations with prospective clients. In this role, he manages outbound outreach, supports conference and event engagement, and contributes to messaging and go-to-market strategy. His work plays a key role in ensuring consistent, high-quality engagement that aligns with PMMC’s goals.
Prior to his time at PMMC, Cristian developed a strong foundation in sales development, specializing in communication and messaging and relationship building within the healthcare technology space. As his role evolved, he expanded beyond execution into shaping communication strategies, refining communication approaches, and collaborating closely with sales and marketing teams. His approach centers on guiding clients through each step of the engagement journey, ensuring they feel supported, informed, and confident as they explore partnership opportunities with PMMC.
Cristian holds a Bachelor of Arts in Communications from Queens University, graduating summa cum laude, and is a Certified Revenue Cycle Representative (CRCR). He stays current by engaging with industry publications, webinars, and thought leaders. Outside of work, he enjoys creative pursuits such as creating and performing music, as well as staying active and exploring interests that support personal growth.