Andi Watkins serves as Director, Marketing & Communications at PMMC, where she leads the company’s integrated marketing strategy, brand positioning, lead generation initiatives, and communications efforts. With more than 20 years of experience in marketing and sales, Andi is responsible for driving awareness, supporting business growth, and ensuring PMMC’s brand and messaging resonate with healthcare organizations nationwide. She oversees a diverse team of internal specialists and external partners across digital marketing, content strategy, communications, events, and demand generation.
Andi began her career in radio and television marketing and sales, gaining firsthand experience in advertising, audience engagement, and developing campaigns that connect brands with consumers. She later transitioned to the B2C and B2B sectors, where she helped build a marketing organization from the ground up and spent more than a decade developing the people, processes, strategies, and programs needed to support a growing brand. These experiences shaped her approach to marketing—combining creative communication with practical execution and a strong focus on business results.
Andi earned her Bachelor of Arts in Journalism with an Advertising concentration from the University of North Carolina at Chapel Hill. Outside of work, she enjoys crafting and design, traveling with her family, and spending time with her husband and two daughters, affectionately known as “Nugget” and “Cupcake.”